Knowledge management and knowledge engineering Assignment

Knowledge management and knowledge engineering - Assignment Example I know these topics because I have interacted with them and understand their characteristics or aspects. The topics I have information about are a company’s annual report, the weather of my location, the weather of another location and the content of a television news program. These topics only present data that has been contextualized. The primary characteristic that distinguishes knowledge and information is my interaction with a situation. Situations in which I interact with a topic and confirm the available information lead to the creation of knowledge about the topic. Situations in which I have contextualized data are informing situations. The series of readings can be transferred into knowledge through the processing and contextualization of the readings. The readings are processed according to the weather. The processed data is then contextualized to information. The information is compared or related to previous information in order to confirm the likely weather event. Activities in knowledge acquisition should be extraction, structuring and organization of knowledge from a source. Knowledge validation should involve the monitoring of a database in order to ensure that previous data is adequate and reliable. Knowledge representation should involve the representation of data into a form that is understandable. Inference should involve the derivation of conclusions based on premises that are assumed true. People affiliated to knowledge management conduct the studies.

Application of social learning theory in psychology research Essay Example for Free

Application of social learning theory in psychology research Essay ‘Explaining substance use among Puerto Rican adolescents: a partial test of social learning theory’ is an article by Holly Ventura Miller, Wesley G. Jennings, Lorna L. Alverez-Rivera and J. Mitchell Miller. The article is a 2008 publication in the Journal of Drug Issues Volume 38, issue number 1. In this study, Miller et al (2008) seek to use social learning theory to understand substance use among Puerto Rican adolescents as part of the larger Hispanic group. The importance of social learning is assessed through finding out the effect of differences in an individual’s description of substance use as compared to the description that peers have. This study is based on the view that most adolescents who have friends who are in substance abuse also become substance abusers. Perceptions about drug abuse also seem to be similar with those held by the peers. Social interactions of the youths therefore seem to play a big role in learned behavior and perceptions. Miller et al (2008) have reviewed considerable literature on social learning theory more so the aspect of differential association in acquisition of socially unacceptable behavior. A cross-cultural application of social learning theory forms the center of this study where a group (288 youths) of Puerto Rican adolescents is chosen as the study sample. This study specifically focuses on how peer and personal perception of substance use influence alcohol, cigarette and marijuana use. The survey-type of study was carried among school going youths aged 14-19 years in San Juan, Puerto Rico. The subjects were selected from public and private schools with the sample size from public schools being considerably higher compared to that from private schools (69% versus 31%). The survey was conducted using questionnaires where several variables were assessed. Questionnaires administered in public schools were written in English whereas those issued in public schools were in Hispanic. The study excluded subjects who did not report being Hispanic since ethnicity was a very crucial variable. The adolescents were assessed of their behaviors as regards to alcohol abuse, cigarette smoking and marijuana use. Predictor variables were social learning (definitions on substance abuse) and sex. The control variables in this study were age and belonging to single-parent family. After statistical analyses (logistic regression analyses), it was found out that youths in private schools had a greater lifetime substance use and reported peer influence in the use of the three substances. In addition, males were likely to be involved in use of the three substances under study as opposed to females in both types of schools. In private schools, a significant difference in substance use was noted to exist between males and females. It is also notable that cigarette use among females in public schools was influenced by their views of smoking cigarettes as a favorable behavior. This was also the case with private school males. Personal definitions were also found to play a big role in alcohol consumption. Marijuana use was mainly due to the influence of peers’ definition as opposed to personal definition. Miller et al (2008) therefore concluded that if personal definitions of substance use are favorable, the likelihood of substance abuse is high. Peer definitions are also significantly important determinants of substance abuse as evidenced by marijuana use among Puerto Rican adolescents. Sex is also a determinant factor in influencing substance use. Article 2 The article ‘social learning, self control, and substance abuse by eight grade students: at tale of two cities’ by L. Thomas Winfree Jr. and Frances P. Bernat is a 1998 publication in the Journal of Drug Issue volume 28, issue number 2. In this study, Winfree and Bernat (1998) examine the effectiveness of the social cognitive theory and self control theory in predicting level of substance abuse among a group of eight graders in a large versus a small city. Among the substances the substances that the eight grade students are assessed of include alcohol, cigarettes, and marijuana among others. This sample is selected from Phoenix, Arizona and Las Cruces, N. M. the cities are choice for this study due to differences in types of crimes thus the authors of this study challenge that the two theories cannot be used to predict substance abuse among the two groups of youths. Winfree and Bernat (2008) argue that the social learning theory is viewed as being able to predict how people develop delinquent behaviors, as well as the environment that is likely to predispose one to delinquent behaviors. As such, it is viewed that substance abuse by youths can be predicted by the social learning theory as long as the social environment of the youth is well understood. On the other hand, Winfree and Bernat (1998) argue that the self control theory indicates that the level of self control determines human behavior especially in consideration of factors such as self interest and tendency to seek pleasure and not pain. In their study, Winfree and Bernet (1998) carried out a wide cross-sectional study in 11 localities including Phoenix and Las Cruces. The subjects who participated in this study gave an informed consent through either parents or guardians. Data was collected through the use of questionnaires and the surveyors helped the students in understanding the questions thus improving accuracy of data collected. Dependent variables in this study were use of different substances within the past one year. Social learning independent variables included neutralization, guilt, positive reinforcement and negative pushers. Self control independent variables included parental monitoring, impulsivity and risk-taking. After performing regression analyses, it was evident that there was a low level of substance abuse among Phoenix students who said that they would feel very guilty if their engaged in substance abuse. Higher levels of substance abuse in Phoenix sample was identified among students who agreed greatly to neutralizing statements about negativity of crime. In terms of self control, there was higher substance use among students who reported higher risk taking tendencies. However, parental control and impulsivity did not provide enough data for evaluation. In Las Cruces, it was observed that youths who had seen gangsters and viewed gangsters as having better lifestyles were likely to abuse substances. The same happened with neutralization of negativity of crime. Guilt was not a big determinant of substance abuse in Las Cruces. Conclusively, Winfree and Bernet argue that social learning theory and self control theory can be used to evaluate delinquency in adolescents. From the above two articles, social learning theory emerges as an important tool for predicting substance abuse. Counselors stand to benefit from the understanding of the application of social learning theory in this context since they can be able to associate a certain substance abuse problem to the social influences of the client. By identifying the source of the substance abuse problem using the social learning theory, the counselor is able to provide a way out of the delinquency or substance use. This would include subjecting favorable social environment and statements such that the substance abuse behavior is taken as a negative rather than a positive thing. It would also be helpful for the counselor to suggest a geographical relocation (e. g. school transfer) as an important way of creating the best environment (drug/crime-free environment) for adolescents. References Miller, H. V. , Jennings, W. G. , Alverez-Rivera, L. L. and Miller, J. M. (2008). â€Å"Explaining substance use among Puerto Rican adolescents: a partial test of social learning theory. † Journal of Drug Issues 38(1): 261+. Web. 15, July 2010. Questia. com. Winfree, L. T. and Bernat, F. T. (1998). â€Å"Social learning, self control, and substance abuse by eight grade students: at tale of two cities. † Journal of Drug Issue, 28(2): 539+. Web. 15, July 2010. Questia. com.

Public Transportation | Construction Essay

Public Transportation | Construction Essay Public transportation is an essential service that must be provided by the government to its citizen. Yet, it still an issue faced by most of developing countries all over the world including Malaysia. As it begins to transform itself to become a developed country in 2020, it is a crucial to have comfortable, reliable and affordable world-class public transportation system to meet the target. According to Ministry of Transportation (2012), by having efficient transport network, several main transport issues faced by urban populations such as high traffic congestion during peak periods, cancellations and frequent delays of service and poor access to public transport services and network can be solved immediately. As part of government commitment to develop better system for public transportation, Malaysia has invested in many public transportation planning and development program over the years. For example under 9th Malaysia Plan (2006-2010), RM 31.8 billion was allocated to improve the public transportation performance. (Government of Malaysia, 2006). An additional RM 35 billion was further allocated under Budget 2009 (2009 2014) to enhance the public transportation services in Malaysia, for the allocation of new buses and provision of better infrastructure facilities (Bernama, 2008). However, the utilization rate of public transportation is still poor and the use of private vehicles is continuously rising. This scenario indicates that there are probably several flaws within the previous and current approach (PEMANDU, 2012). Since public transportation is very important to the social and economic life of the citizens, a new plan of massive improvement under Government Transformation (GTP) Program, the National Key Result Area (NKRA) has been launched in November 2009. There are 6 initiatives under this program and one of them is UPT-NKRA. It stands for NKRA Urban Public Transportation. The objective of UPT-NKRA may different based on the phase of its implementation. Below are several objectives that need to be achieved in 2010 and 2012. Improving the public transport modal share from 11% to 15% by the end of 2010 and to 25% by the end of 2012 during the morning peak period of 7am to 9pm in the Klang Valley and will subsequently adapt and apply successful initiatives to Penang and Johor Bahru; Improving reliability and journey times;   Enhancing commuters comfort and convenience; and   Improving accessibility and connectivity so that the percentage of the population living within 400 metres of a public transport route increases from 63% to 80% in 2012. (Source: Ministry of Transport Malaysia 2012) In the real world, government policies may not achieve the target and the actual needs. Most of developing countries have contributed so many efforts towards providing better public transportation. However, the implementation always faced with many difficulties. In Pakistan for instance, it was found that, factors like overstated role of the private sector, lack capacity among public transport organizations, negligence in the development of high-capacity public transport, failure to use existing land and integration difficulty had been identified as major problems led to the unsuccessful of their policies (Imran, 2009). The continuous failure to serve the demand of citizens to enjoy better public transportation service is not good for a developed country to be. In Malaysia, proper planning and significant improvement only had been seen in several main cities such as Kuala Lumpur, Klang Valley and Penang. On the other hand, Kota Kinabalu, the capital city of Sabah that is experiencing rapid population growth and tremendous economic activities still have to depend on bus to bring them into their destinations. This research will try to analyse the impact of public transportation policy on public bus transportation in Kota Kinabalu. Government policy at federal, state and local level will be analysed together with several issue in public transportation. Besides, the feedback of various stakeholders mainly from the government and respective authoritative body, private bus-operators as well as the public users will be taken into account. PUBLIC TRANSPORTATION IN MALAYSIA Kota Kinabalu and its Public Transportation Kota Kinabalu is the capital city of Sabah which is populated by people from various ethnics, races and religions. It is located within the rapidly developing West Coast Division  [1]  . Over the years, this city is experiencing several infrastructure developments. Many shopping complexes and commercial buildings had been erected and these have encouraged more business and trade activities. Kota Kinabalu is considered as an urbanizing city due to its economy and population growth. In 2010, the total estimate number of population in Kota Kinabalu is 452, 058 (Statistics Department, 2011) with average household income RM 2487 per month (Economic Planning Unit, 2011). Apart from becoming a centre for education, business and social activities, Kota Kinabalu also have a number of attractive destinations for the local and international tourists. It was reported that, domestic and foreign visitors entered Sabah through Kota Kinabalu is 100,000 in 2004 and increased to 600, 000 in 2010 ( Sabah Tourism Board). To date, bus (includes express bus, minibuses and vans) still served as the main mode of public transportation to the local residents of Kota Kinabalu. The public bus system is operated by various private companies featured with variable quality. They provide travelling network and service in the urban, sub-urban and intercity areas. The main terminal is located in front of Wawasan Plaza Building where the urban and suburban buses pick and drop their passenger all over again. Another terminal is located in Inanam provides intercity buses service towards long distance travels such as Kudat, Ranau, Sandakan, Tawau, Lahad Datu and Semporna. Taxicabs also still operate in this city but the service focus at the several main areas only such as at the airport, hospitals and terminal bus. Besides, a railway system known as Sabah State Railway also operated in this city. However, the destination coverage is limit to several areas where it connects Kota Kinabalu with Tenom and several other to wns in between this railway it provides daily services for commuters, travelers, as well as for cargo transportation. Players in Public Transportation: Government Entity Government entity is the important stakeholders in public transportation. Any policy formulated by the government will affect the whole public transportation system in our country. Based on the interpretation provided by Land Public Transport Act 2010, government entity defined as the federal government, or any state government, state authority or local government; and any ministry, department, office, agency, authority, commission, committee, board, council or other body, corporate or unincorporate, of the Federal Government, or of any State Government or local government, whether established under written law or otherwise. In Malaysia, federal government is most responsible party to ensure the better performance of public transportation throughout the country. Only this level of government able has the power to approve and grant funding to any plan and project suggested by the subordinates governments. This is clearly mentioned in the Laws of Malaysia (1997) where the responsibilit y for financial allocation to regional authorities or local authorities lies with the central government (Vigar et al, 2000). Not only responsible in allocate money to be distributed to the subordinates government but also federal have the power to approve or disapprove any project and program proposed by the lower governments. As transport matters are a federal listed responsibility under the Constitution of Malaysia., the improvement of the public transport system can only be carried out with central governments approval since the Transport Ministry holds absolute power over transport planning (Laws of Malaysia, 1997). There are several department and unit under the federal administration works for public transportation namely Land Public Transport Commission, Road Transport Department Commercial Licensing Vehicle Board in Sabah and Sarawak and many more. Land Public Transport Commission (LPTC) Land Public Transport Commission is established on 3 June 2010 after the formulation of Land Public Transport Commission Act 2010 by Parliament in May 2010. This commission gained its full powers under the Land Public Transport Act 2010 and coming into force on 31 January 2011. By the establishment of this commission, the functions of Commercial Vehicles Licensing Board, Department of Railways and the tourism vehicles licensing function of the Ministry of Tourism in Peninsular Malaysia have been made inapplicable. However, LPTC only have jurisdiction power over peninsular Malaysia. The commercial Vehicles Licensing Board, Department of Railways and the Ministry of Tourism still continue to exercise their respective powers in Sabah and Sarawak. The table shown below summarize the power description of LPTC. Powers Descriptions Planning Master plan to ensure comprehensive, integrated and sustainable infrastructure development. SPAD shall propose policies and plans in relation to or affecting land public transport, and develop strategies in line with the approved policies and plans with a view to achieving a safe, reliable, efficient, responsive, accessible, planned, integrated and sustainable land public transport, while ensuring the provision of affordable services for the carriage of passengers and competitive services for the carriage of goods.(The Land Public Transport Act 2010) Regulatory Monitoring and regulate standard of performance of operators through licensing. Regulating all matters pertaining land vehicles such as train, bus and taxi services as well as road and rail-based freight transport Enforcement Enhanced powers encompassing powers to audit, investigate, suspend/revoke license, seize vehicles, and penalise operators. Carry out with close cooperation with other enforcement agencies such as the Royal Malaysian Police and the Road Transport Department. Source: Land Public Transportation Commission Official Website, 2012 Road Transport Department This department is established on 1 April 1946 with the purpose to synchronize all aspects related to transportation all over the states. In line with the establishment of this department, various acts relating to land transportation had been formulated for example Road Traffic Ordinance 1958 and Land Transportation Act 1987. Both aim to uniform and standardize the national transportation law as well as to provide guideline to the department officers in exercising their duties. This department is under the Land Unit of Ministry of Transportation in Malaysia. It is responsible to provide counter service for vehicle and driving licensing as well as to enforce Land Transportation Act 1987 to ensure well behaved drivers and safety of the roads users. Commercial Licensing Vehicle Board Sabah (CLVB) Commercial Licensing Vehicle Board in Sabah is established under Commercial Vehicles Licensing Board Act 1987. As stated in the act, the member of the board in Sabah must be appointed by the Minister and shall consist the a chairman, a deputy chairman, a representative of the State Ministry charged with the responsibility for transport, a representative of the Road Transport Department, a representative of the Federal Ministry charged with the responsibility for matters relating to the licensing of commercial vehicles and not more than six persons who in the opinion of the Minister have had wide experience or special knowledge in matters relating to transport. CVLB is set up to assist the development of commercial transport industry by establishing policies to ensure a sufficient and efficient commercial transport service (ww.malaysia.gov.my) Local Government The position of local government in Malaysia is stated in Federal Constitution. By virtue of items 4 and 5 of Ninth Schedule of Federal Constitution, local government outside the Federal Territories of Kuala Lumpur, Labuan and Putrajaya is a subject under the State List. All local authorities outside the Federal Territories will be under the exclusive jurisdiction of States Government. There are 146 local councils in Malaysia made up of city councils, municipal councils, district councils, and special authorities and Kota Kinabalu City Hall is among of them. KKCH is only responsible to provide bus terminals, provide road lighting in their territory Problem Statement Since the last three decades, government at the federal and state as well as at the local level had created various policies and plans to improve public transportation especially in urban areas. To date, significant improvement on public transportation had only been seen in several main cities such as Kuala Lumpur. The difference of this city from the others is that, apart from having various mode of modern transportation such as Light Rail Transit (LRT) and Monorail System, Kuala Lumpur also have an integrated public bus system namely RapidKL which is characterized with attractive appearance, safety, standardization and reliable schedule of journeys. Kota Kinabalu, one of the developing cities in Malaysia relies predominantly on buses for public transport since the past until present time and it will likely to continue to be so for years. However, it is still not well-developed and people still perceived it as inadequate, less comfortable, less physically-attractive, non-punctual an d unsafe. The only noticeable changes is the introduction of city bus service in 2009 which is still not give big implication to the performance of public bus transportation. As an effort to make continuous improvement on public transportation, UPT-NKRA is then launched in 2009. After almost 3 years of its implementation, certain cities begin to show the improvement on their public transportation services. Based on the GTP Annual Report 2011, 470 RapidKL buses were introduced, which increased the frequency of buses across the Klang Valley. As of 31 December 2011, up to 4.04 million more passengers used the RapidKL bus service in comparison to the preceding year. According to the prime minister, Dato Seri Najib Tun Razak, results of the NKRA of improving urban public transport have been promising as more people are taking the bus as their mode of transport (Bernama, May 18, 2012). Recently, the coordinator of the working group on public transportation in Malaysia, Mr. A. Sivarajan urged the government to re-evaluate national public transport policy in order to provide a more effective and efficient system to consumers (Bernama, October 25, 2012). According to the working group, several main problem as the concentration of bus service within Kuala Lumpur, the unsafe locations of bus stops, the non-passing of bus at certain bus stops area and poor network connectivity had been identified. The above-mentioned scenario convinced the researcher of the need to analyse the government public transportation policy. Based on the assumption that the public transportation policy is vague and implicit to the other states and cities, there is a need to critically assess the policy in the context of public bus transportation in Kota Kinabalu. In trying to critically analyse the policy, it is equally important to explore the issues in public transportation and to examine the feedback of the various stakeholders regarding government effort to improve public transportation though its policy implementation. Research Objectives To analyse the public transportation policy regarding the public busin Kota Kinabalu To scrutinize the public transportation policy at federal, state and local level To examine the feedback of main stakeholders regarding government policy and public bus improvement in Kota Kinabalu To explore the issues associate with public transportation To recommend solutions for policy improvement purpose Research Questions In respond to the listed objectives, several questions had been formulated and will be answered through the research. The questions that take into account are: What are the government policies regarding public transportation in Kota Kinabalu? What is the position of bus in public transportation policy? How public bus transportation in Kota Kinabalu develops from the policy implementation? What is the stakeholders feedback towards the implementation of public transportation policy in Kota Kinabalu? How the issues affect the implementation of public transportation policy in Kota Kinabalu? Scope of Study This study will be conducted in Kota Kinabalu. The focus is to analyse how the government policy affects public bus transportation in Kota Kinabalu. For the purpose of policy analysis, it will cover the period since 1990 to present. The respondents of this study will be the representative from government and other authoritative bodies such Kota Kinabalu City Hall (KKCH), Road Transport Departments, Commercial Licensing Vehicle Board (CLVB), and private bus-operators as well as public bus users. This study would be conducted from February 2012 to June 2013. Limitation of Study The first obstacle that will be confronted by the researcher is limited accessibility to the desired data. Since this research employed historical method, the access to some existed data may not be granted. For example, government documents such as budget and policy plan that is perceived consist of confidential information will not be easily given. Besides, some of required data may not be available due to poor record system such as ineffective newspaper cutting service. The absence of these sources creates difficulty in tracing the chronology and meaningful trend of the public transportation policy and progress in Kota Kinabalu. Therefore, in order to get sufficient information, the data findings will not focus to one single area only. Several places need to be visited and more key actors need to be interviewed. The second obstacle is the availability of the key person (respondent). In qualitative research that used interview method to collect the data, difficulty will arises when the respondents cancel the interview appointment due to other commitments. Some of the respondents especially those at the top level management usually busy and often going outstations. This situation will possibly caused the problem to collect and analyse the data within the time framework. Therefore, the researcher must always follow up with the respective respondents and plan the interview schedule in organized manner together with the backup plan. Significance of Study The finding of this research is important for future planning purpose. It acts as a feedback to the current public transportation policy. The policy makers will be able to decide whether to change or to maintain the status quo of the policy based on the information provided. Besides, it also will contribute to the body knowledge of public transportation literature especially in the context of Sabah. It was found that here were few studies done to analyse the public transportation policy and none of them found to discuss the topic in regards with the public bus transportation. Thus, it creates difficulty to the researchers to find convincing and strong statement to support the findings. At the same time, it will serve as a source of reference to the future researchers who seek information regarding this topic. The findings also will offer valuable information to public users as they will get cleared pictures and more understanding about the policy progress and how to improve the public bus transportation in Kota Kinabalu. Definition of Terms and Concepts Policy According to Dye (1984), public policy is defined as whatever government choose to do or not do. Dye definition is too broad to be really meaningful but by defining policy in such a way, it is possible to determine the actual or working policy of a government based on what government do or not do (Gunggut, 2006), As for him , it is not enough to look at the written documents such as laws and cabinet decisions but what is actually being done or not being done by the government. In this paper, policy refers to any action and effort the government want to do and not to do including any program, plan and project that being formulated to serve the public interest. Policy Analysis Dye (2000: 4) defined policy analysis as the description and explanation of the causes and consequences of government activities. For him, an analysis of a public policy should be exhibit a primary concern with explanation rather than prescription which is means the policy analyst should attempt to develop or test general propositions about the causes and consequences of public policy and to accumulate reliable search findings of general relevance. Public Transportation Public transportation is defined as transportation by a conveyance that provides continuing general or special transportation to the public (Tran Kleiner, 2005). It excludes school buses, charter and sightseeing service and includes various modes such as buses, subways, rail, trolleys and ferry boats (Ibid) Unilever Case Study Analysis: SWOT Unilever Case Study Analysis: SWOT INTRODUCTION: There are many kinds of business everywhere; where there are many issues related to the growth of the company and Different strategies will enable different companies to reach those goals. Unilever is a company started in 1930 formed of Dutch Margarine Company and British based lever brothers. Unilever holds a wide range of products which include food, personal care, beverages, canned foods, ice creams and many more which are worlds best consumer brands. The case study describes a lot of information regarding Unilevers business strategies, key elements of Unilevers path to growth, how they rejuvenated and restructured the companies slow moving performance to wide range of brands across the world. BRIEF CASE STUDY: Unilever was created in 1930 as an outcome of merger with dual chairpersons and headquarters one in Netherlands and other in United Kingdom. This is of one the giant and best competitors in the industry which holds wide range of products. The two chairpersons have launched a strategy in early 2000 to recover the companys performance which was said to be lackluster. With the new strategies the company showed a significant progress and has gone through many dealings over the next years, this made the company to open 20 new acquisitions worldwide and increased the sales of the company. Thus the companys business was restructured, renovated and improved through its acquisitions. Then their came companies likes nestle which effecting the growth of Unilever. Unilever then started efforts to attract and motivate young, talented and innovative managers from outside its company. TASK 1: SWOT : A planning technique which is used for summarizing the key issues and evaluates the Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) in any business is called an SWOT analysis. Analysis is the brief study of any case how they are going to be obtained, who are responsible for causing it and solving it by planning which involves internal and external factors of a business or an organization; internal factors are classified as strengths(S) or weaknesses (W) and external factors are classified as Opportunities (O) or Threats (T). Strengths are those characteristics of a person or a company that are useful to achieve the goals. Weaknesses are the characteristics of a person or a company that is destructive to achieve the objective. Opportunities and threats are the external factors that are helpful in achieving and damaging the business performance respectively. The figure1 show the illustrative diagram of SWOT analysis. The internal factors include personal, finance, manufacturing capabilities, etc and the external factors may include technological changes which may cause changes in products and processes that is inventing a new product or making the product better which include quality of the product and the consumer desire, market influences due to unemployment rates effect the company and price factors is one of the important thing to keep in mind , market place is one more thing which is very important that is the company or a business should be located in a convenient environment to the consumers to attract and the product should be user friendly. Another important factor is that its external appearance the packing and the name of the products should be eye catchy. At last he customer relations should be friendly and consumer satisfaction is very necessary. Other than these there are some more factors which may be changing due to econ omic and social factors and competitive positions which may create new opportunities or threats. SWOT analysis is useful in decision making when most wanted these include nonprofit organizations, individuals. It is the only method for classification and has its own weaknesses. A SWOT which produces no strategies is of no use whereas which generates important strategies is useful. Unilever had a very tough competition during that time when it was bringing about the changes it was probably at this stage that these companies had moved forward with there various strategies. Skills, assets, finance, facilities are the resources which are used in any business to compete in the industry. In the same way Unilever used their own resources to grow as giant company. They have implemented SWOT analysis and implemented new business strategies and rejuvenated their company from lack lust to significant progress in sales. It has concentrated on marketing and advertising its business and gained increased pricing with supermarket vendors. Unilever was lagging in sales when compared with nestle, Procter Gamble, Kelloggs etc its path of growth strategy which met considerable uncertainty which made Unilever to undertake a series of actions by cutting the companies profile to reach corporate goals and introduced 20 new acquisitions worldwide and restructured the company into two divisions one includes all food products and other household and personal care. Then started other two new businesses across the world. The external market factors such as technological changes, social factors, and other companies growth made a very big impact on the consumer preferences and Unilever had to cut its revenue growth. Later it continued to obtain more products across the world and these products gave managers to make their own decision making to set priorities by introducing new initiatives. Unilever has even motivated and attracted young talented managers from outside the company to join their company. According to Unilevers SWOT analysis the strengths of the company are recognized as it is a global company with strong brand profile with worlds best brands and maintains strong relation with its retailers. But coming to its weaknesses it has insufficient management of brands and doesnt not connect with customers. And inability to maximize acquisitions has reduced spending for R D. Thought it has got many opportunities by introducing many products by changing customer preferences and increase in productio n of quality goods. There are threats equally which cause decrease in revenues with high market competition, increasing the number brands and exchange rates. There are many growth expectations, risks, profit margins in food and house hold industry which is composed of many sectors and sub sectors by challenging the change of customers preferences with challenging rival firms to gain market shares. Then with competitive achievement by creating attractive products through acquisitions and with capability of growing sales of the brands which existed and improve margins. For all this the many key to success was advertising the products. By improving the profits of the company not only included shifting sales of the products but also boosting efficiency and unit costs. There were three factors which worried in 2000, the consolidation pressures in food industry which bothered were slower growth rates in food industries, rapid consolidation among grocery markets that is between branded manufactures and private manufactures for good self space in the grocery stores. In the United States for several years the food industry was miserable and was expected to continue for few more years due to more women working and decreasing house hold sizes, single parents and singles. But the food industry in Europe, Asia, Africa and other less developed countries were attractive. Thought the competition between branded and private manufactures was a never ending issue, private manufactures improved their quality of products by growing market shares. Then there came many giant super markets and gave an opportunity for private brands with attractive prices below branded products and even provided checkout scanners to help the customers know price difference which tempt them to BRIEF SWOT ANALYSIS OF UNILEVERS CASE STUDY STRENGHTS WEAKNESSESS Global company. Reduced spending for R D. Best Brands. Inability to maximize acquisitions. Strong relation with retailers. Insufficient management of brands. Dual Leadership. OPPURTUNITIES THREATS Increasing in need of quality products. Decrease in revenues. Changing customer preferences. Strong competition. Increase in brands. shift to the private brands. Due to the heavy competition among them manufactures had to cut down the costs of the products, number of versions of the products and weed out weak brands and concentrate on those brands which were popular among the customers and those could develop into global brands. Introducing dual headquarters by dividing the food industry which consisted of 6 categories and household industry which consisted of 8 categories there were many benefits such as improving food and household industry by focusing more on them regionally and globally. Accelerating decision making and successful integration of R D though there were some critics that Unilever has been paying more for some of its acquisitions such as acquire Amora Maille. Unilever as of then in 2003 had been seen as a growing organization which probably had all the necessary requirements to make it a force to recon with, during the Path to Growth strategy many aspects of the company had come out some of them included the strengths, weaknesses, opportunities and threats. Strengths, probably the biggest strength that the company had at that time was the correct selection of the brands and the products it had in store unilever had done many researches and had to make many decisions to get the right combinations products that where to be sold it also had the right ideas to increase the sales and all the leading brands to help its cause. Unilever was very good at that time even if the financial aspect was taken into consideration it could experiment with various aspects of its store cause had the financial backup which was required at that time to help it implement various ideas and deal with the market pressures, for any company to improve its sales marke ting always plays a very important role this was probably there biggest strength as the marketing strategy applied by them managed to grab peoples attention as they easy to be connected to and much more simplistic and realistic. Unilever did manage all its clients very well considering that during a phase when they where cutting on the brands it would have been a risk to out anything at that time but it was very well managed by the company. Mainly the fact that unilever was now looking to make the higher range or the brands which where more famous as there core brands which made it much easier for them to advertise considering that it is much easier to promote a very well known and a trusted brand rather than a normal or new brand to increase the sales. Weaknesses, though unilever had a very good policy and all the right objectives to make a difference in the industry it couldnt happen basically due to the lack of proper organization, it was actually much like a bureaucratic organization where things where divided between too many people and it had become difficult to get the ideas moving due to the lack of proper organization, it probably all started with the fact that the company had to deal with too many brands in the first place it would obviously have the impact when the Path to Growth strategy came up cause of the then 1600 brands only 400 brands where retained and rest all where either removed or replaced, that shows that due the lack of proper organization and too many brands being part of it didnt help it in making the changes it wanted to in a better and quickest way. The organization was probably one field in which the company was lacking because it was felt that at the top of the company as there were too many people mak ing decisions and these decisions had to be put forward and this delayed the process of improvement for the company. Opportunities, during this phase of development and renewing it content and upgrading of the stock it turned out to be very fruitful as it provided many working opportunities for people it was at that time that many people where starting to get full time work, during this phase a lot of acquisition also took place with the major brands which resulted in some alterations in plans to that which were planned. SlimFast which is a private company is another acquisition of Unilever after implementing path to growth strategy in 2000 the company bargained an agreement to purchase slimfast diet foods. It had strong sales and network and has a special space in every super market and drugstores these products were made from natural ingredients and added vitamins and minerals to provide good nutritional profile. It also maintained a very good relationship with Food and Drug Administration (FDA) and other agencies. Unilever has concentrated more on this Slimfast since the company was growing fast and attracted the customers to buy more of it for healthier and long living life .Management of Unilever utilized the opportunity to globalize the product in other countries like Europe, Australia due to increase in the percent of obese. According to the world health organization percent of the obese was increasing gradually. UNILEVERS TOP COMPETITORS ? Figure: Competitors Performance Comparison http://finance.aol.com/company/unilever-plc-amer/ul/nys/top-competitors Ben Jerrys acquisitions which produces one of the finest ice creams anywhere in pint cartons and wholesale at groceries. Their sales slogan was Vermont finest All Natural Ice cream. They never use any artificial flavors thought the cost is little more it is worth the price. According to the time magazine Vermont makes the best ice cream in the world with 29 flavors in pint cartons and 45 flavors in bulk cartons. There products were distributed throughout the world. On demand Ben jerry operated three manufacturing plants where Vermont plant produces super premier ice cream and frozen yogurts where as spring field produces ice cream, lot fat ice creams in bulk, pint cartons and half gallons. Dreyers and Haagen-Dazs were the two major competitors of Ben jerry and other competitors were Colombo frozen yogurts, Kemps ice cream and star bucks. Ben Jerry produces a wide range of ice creams products like sticks, bars, frozen yogurt pops etc. Though Haagen- Dazs was the global market leader followed by Ben jerry it had an insignificant market share in United States where as Haagen- Dazs was more significantly sold in foreign markets. Both Ben jerry and Haagen-Dazs produced ice creams with cookies and candies in it. Bestfoods was a global company across the world almost in 60 countries which was busy in manufacturing and marketing the food products. Bestfoods profits are almost from outside of the United States that is almost 60 percent of its profits. It is one of the best managed food companies among United States who has much number of employees working with in their company in which half of them were at non US locations. The company increased payments for 14 successive years has its revenues grow by7.8 percent annual rate and suddenly slow downed during the period of 1997 and 1999. Then the company introduced a strategy with four core elements. Globalization of the companys core consumers: Products which are new in the market are needed to be globalized that is the products which are less popular among the consumers, are needed to be advertised and market those products to increase its sales and profits of those products. Few such products are knorr product line, salad dressing and food service operations. The advertising of such kind of products was done very well in order to get those products globally recognized and be accepted among many big brands and soon they became household names. Improvement in cost effectiveness: With changing customer preference the quality of the products must be improved and therefore there should also be improvement in cost effectiveness as the quality improves cost increases. Cost effectiveness is nothing but it is a way by which you show to a customer that a certain is product is worth using or is better than other product or the money u spend on it is worth it. Cost effectiveness in simple would be defined as showing the worth of the product. Looking for new market opportunities: Extending the product sales all over the world via new product introductions and extending sales of the products which are existed in the market. It is very important for any company to be always alert and look for opportunities to extend the business to a large scale and see it in a bigger picture based on the opportunities it gets. Using free cash to make new acquisition: With expanding the products and brands company has created 60 acquisitions in the global market. After struggling a lot in June 2000 best foods agreed to be acquired by Unilever. Best foods were the largest acquisition undertaken by Unilever by as far as concerned and which makes a largest combination of food companies in 12 years. Management of Unilever believed that combining and assimilating bestfoods would result in pre tax cost saving, better efficiencies in business process, synergy in distribution marketing, reformation of general and administrative functions and improved economies of scale. By creating robust business in United States market, increasing strengths of Unilever and best foods in Europe, building of best foods in Latin America to speed up the growth of Unilever brands, by distributing strengths in Asia- pacific to grow and sped up Bestfoods brands and increasing the sales of Unilever products by food service channel of Bestfoods. The work culture was so casual to make the atmosphere fun and lively with communication between the management and employees. The company respected the employees suggestions and respected them even paid the employees a reasonable salary Finally Unilever has announced sale of Bestfoods Backing Company to Canadian food and super market group known as George Weston for $ 1.76billion though Unilever declared to divest Bestfoods Baking Company and Unilever other products and bakery products does not exit any more at Unilever. Bestfoods has 19plans across the United States with a strong management team and was entirely US based. It was one of the best distributing for delivering the baked products which are really baked fresh and sent directly to the retail stores. With its dedication and hard work Bestfoods sales has increased its profit margins by 8 percent. Later again Unilever announced to sell 19 Bestfood brands across North America to ACH food companies which is a supplementary of Associated British Food. By successfully combining the operations of bestfoods with Unilever by the year end of 2003 the two companies had been merged in 63countries across the world TASK 2: Path to Growth: Path to growth strategy was initiated in 2000 and was restructured for several years for better and significant results. The key elements of this Unilevers path to growth strategy were cutting down its brands from 1600 brands to 400core brands to achieve top line sales and increase profits by advertising the brands which are more popular and leading brands across the world and concentrating on R D. Another important key element was divesting underperforming brands and theirs companies and introducing more innovated things to enhance the internal development of the organization and making new acquisitions. Unilevers years of slow performance and its lack of corporate strategy in the competition industry with low number of brands and ordinary performance in growing markets with a little global presence made to create a path to growth strategy which was a 5 year growth plan which made them to concentrate on more brands and product innovations for internal and external growth of the company. And made the company to grow with acquisitions. According to FitzGerald and Bergmans path to growth strategy they predicted to manufacture double digit wages per share growth and superior positions. Focusing on the key brands by advertising and marketing made business grow higher and build brand value and increased brands prices. The case study shows Unilever as a global company according to SOWT analysis after introducing the path to growth strategy the company had really increased its sales and with introducing more number of acquisitions and cutting down the cost of revenues. As the acquisitions like Slimfast, Ben jerry and best foods were rapidly growing their market across the world building a very strong profile and providing customers attractive products and offers. Slim fast has 20%anual growth rate with strong sales and distribution all over the world and also maintained good customer relation. Where Ben jerry was worlds giant ice cream products and yogurt maker with strong brand equity. Bestfoods was USs 10 largest foo d products company with a strong global position. The two key elements of the Unilevers new business strategy was to cut down on the number of brands that were being sold or being marketed by the company, at that time Unilever was operating with as many as 1600 brands and much more products due to this the cut down on the number of products and brands was considered, the 1600 brands that where part of the company were cut down to as many as 400 core brands, the core brands mostly included all the famous and popular brands which are generally very popular among people, this idea came up as to make sure that the products where sold and by doing this it would not be much of a problem for the marketi8ng of these products as most of these brands where already day to day and very famous brands which people would generally prefer buying, which would mean that it would take much less an effort to connect to the people and more over the marketing was also done in such a way that people where able to connect to it very easily, the other key e lement of the unilevers strategy was to remove all the underperforming companies or brands and introduce some other new brands or companies in order to enhance the internal development of the organization and make new acquisitions which would enhance the sales of the company and make it more likable for the people this strategy was designed to increase the sales of the company and get rid of the companies which where not much in demand . Weaknesses according to SWOT analysis showed the company has dual leadership, insufficient management of brands and reduced R D after all this slow performance and small global presence the management has introduced path to growth strategy, which increased the company sales with cutting down it costs and introducing more acquisitions resulted in globalizing the company. As a result there were few expectations to achieve a double digit growth and securing a better position in global market for food and household products by increasing the quality of the product to gain pricing power and attract more customers. But according to the strategy plan the targets which were set was really high that is top line sales growth of 5-6 percent annually, increasing profits, and plan to complete by the end of 2004. If we look and analyze the path to growth strategy we can tell whether the strategy is working or not, we can say that it is working by its success rates and increase in profits and increase in brands and acquisitions that is the consumer preferences have changed due to which the products quality has changed and prices have changed the leading brands sales have increased from 75 percent to 93 percent. Food and personal care industry have increased its profits consistently. Operating assets have also improved by 9 percent. Acquisitions like slim fast, Ben jerry and best foods have gradually improved its growth and established its acquisitions all over the world. But the other side it is completely not yes, Unilever was gaining profits significantly after introducing new strategies but it was losing too yes it reported a net loss of $318M as the competitions was increasing and new brands were coming in to the market and rivals were introducing new strategies to compete Unilever. In th e year 2004 sales grew only by .4 percent leading brands by .9 percent so this proves that Unilever was lagging behind competitors in terms of innovation and advertising. Unilevers lack of advertising and marketing failed to improve sales. The company was small and not globalized. In this case Unilever attracted the new young talented manages to join their company with innovated ideas to increase its company profits by new methods of advertising and marketing. To justify Unilever strategies it maintained dual headquarters and dual chairpersons which reduced effective thinking and slow downed the decision making. Unilever is divided into Unilever Plc and Unilever NV. This made Unilever to focus on the needs of the customers and increase its sales profits in various industries like food, personal case, and household industries all over the world. As customers demand the products which are of the best quality and branded but at the same time convenient, cheap and attractive. The market for household products have been decreased its profits as the numbers of single parents have been increased and the rate of females working out have been increased and the demand for the healthy and high quality food has been increased. The consumers preference of the products such as its look, quality of the product and nutritional values has been increased by providing a strong competition against its giant competitors and private manufactures. This allows Unilever to focus on the need of its customers by increasing its sales. In 2003 Unilever executing its path to growth strategy by increasing its operating margins to over 15percent, but the sales of the leading brands growth as slowdown and raised questions among the investors and retailers that whether company brands could deliver some 5-6 percent of growth in revenues in the next coming years. TASK 3: Unilevers current business Strategies: Ever since the ‘Path to Growth strategy ended in 2005 there has been a 15% increase in the sales and development in the overall progress of Unilever. After the ‘Path to Growth came to an end a new process was developed by Unilever called as the Brand Imprint which helped the marketing teams in understanding how the business could face risks as well as opportunities from the social, economic and environmental issues. In this process each brand was scrutinized by a team looking into various aspects of it such as the direct as well the indirect impacts of the product, it also checked how the brand would go ahead in the future looking at the products possibilities of growth both from a customer and a stakeholders point of view. The outcome of the Brand Imprint is that the process has helped in making important decisions for the company keeping the future in perspective it also developed in addressing social missions, social and environmental issues. The Brand Imprint provided a perfect experience to find some systematic and measurable ways to explore different brands and improve the brands by addressing social issues, helping people the product well and reducing the environmental issues. When the S.W.O.T analysis was done on the ‘Path to Growth strategy many different aspects of the strategy where scrutinized using the SWOT analysis in which it dealt with many aspects such as the strength, weakness, opportunities and the threats that are being faced. After the analysis it came out that it had been very useful to determine the various aspects attached to it. Unilever for years had been a slow developing company, though the company had the right infrastructure and the capital but it couldnt utilize it properly that was basically the reason why the path to growth and various other strategies where starting to come up to help the company to increase the sales of the products and improve the business. Path to growth played a major part in the development of the company. The Path to Growth strategy did prove to be quite a useful thing considering the fact that during this period almost all of the unsuccessful brands where removed or replaced and the brands which where trusted and kept managed to increase the sales by 75% to 93%. Unilevers growth was considerably slow during this phase because the company was at that stage making very drastic changes and for these changes to come up and make a difference was something unexpected but the companys growth was obvious in certain fields thanks to the new strategies that had come in to improve the sales of the company so as to improve the business of the company. It was due to the fact that the company probably took way too much time u started and implement its plans that it caused the success to be not as higher as expected. Many business analysts and commentators felt that most of the strategies of the path to growth where working fine but there was always a speculation that what ever progress was talking place was happening too slow considering the competition the market was in with at that time, it was also felt that as the basic functionality of the business was spread among way too many people made the management way to complex and it would have been better off if it was simpler. It did work out fine when it came to the advertising of the product and getting it known to the people as it was more public oriented and it used the sources to the full extent to connect to the people. It did experience a drastic growth during that period as the analysis had proved that the company had the highest growth percentage as compared to any other company during that period it did bring in high profits to the company but looking at the whole picture it did prove to be a huge loss for the company considering the fa ct that they faced a countable loss in the revenue margin and that proved to be the difference, though it did have the right amount of sales and customers due to the slowness of there analysis to sort out and remove or replace the stuff did make a difference to analysis in the larger picture. But the company did grow during that time which might as well have effected the revenue cause many new store where started and large number of employees where starting to be employed on a full time basis. It did do quite well on the international market as well. By looking at the way the company had grown during this stage is quite remarkable many business analysts and commentators had felt that they probably had the right scheme of action because during that time they where handling 1600 brands and which was way too much and among those were quit few brands which hardly made any diff to the company so then the whole idea of brands cut based on the market outlook and sales reports was looked into to classify as to which of the products or brands where fast selling and which had the scope to sell more. It was that idea to cut down on the number of brands and start promoting only few brands which where much easier to be marketed and which where more likable by the people by which it would increase the sales and also make the marketing of these products easier cause when you are promoting bigger brands which are often very well known to public would mean that u don have to spend much on the marketing. Did the company experience growth during this period? Yes, would be the right thing to say voiding the minor things which might effect the outcome but it did see the light of success though slowly and there process and ideas where starting to get implemented in a better way and in a more successful way to deal with the growth of the company, the process of cutting down on the under selling companies was probably the decision that started to turn the tide for the company as it was when the losses where starting to be covered and it was mor

Lord of the Flies :: essays research papers

The Lord of the Flies is about a mini-society of boys formed by chance. Their isolation from adults forced reality upon them and so they had to think for themselves and work together. As a commentary of today's society it does well to explain some of today's issues like violence, laws, pride, greed, fear, religious power and the conflict between living in a civilised society or savagery. It is all about the choice the boys made when life became real. In the beginning their lives were controlled and protected by their parents, teachers and police officers. Jack cannot kill the pig even though he can eat meat because of the "enormity of the knife descending and cutting into living flesh." (p 41). Roger cannot hit the boys with the stones even though he could if he wanted to because he has been conditioned by the society he used to live in. This is the type of society the children live in. Everything is a game until the beast. The beast signals the end of the games and start of reality. Lives are at stake in perspective of the boys and survival must occur in any form. Our society is much like this as today's society is also about survival and what choices we make to survive. The mini-society started off peaceful. The purpose was to set a signal fire and live off fruit until help came. The conflict came when the fire and hunting could not be committed to at the same time. As the fire was a 24 hour task and hunting needed the whole party, the party started to take sides. Ralph's fire would be the sensible thing to do to get rescued however hunting would lift the standard of living for all the boys and would also be a luxury, recreational event. The fire was hard work and immediate results were none even though long-term results would be better. The hunting side wins eventually. In Australia today we are spending beyond our ability to afford this spending. This means we have a great influx of goods and services but as a community we are cheating ourselves as this leads to a current account deficit and the cost of living in this deficit must be paid plus the deficit. In this book's case, the deficit was their morals and the interest was paid in life.

How does Hobbes’ views on our senses influence his overall theory Essay

It is no coincidence that the first part of Thomas Hobbes’ The Leviathan begins with a discussion of the senses—his views on how the human faculties of sight, smell, taste, hearing and feeling form the basis of his theories on humanity and society. Hobbes presents a departure from most of the prevalent beliefs on perception during his time. Thomas Hobbes lived during the 16th to 17th Century, where most of Europe has already undergone the Renaissance. The Renaissance was a rebirth of the culture in Europe, primarily through the re-discovery of the Classical Greek and Roman traditions. Hence, most of the philosophical scholarship during that time centered on the works of the great Greek philosophers like Aristotle and Plato. Hobbes departs from both philosphers in his view on the senses. Plato believed that the world we can perceive through our senses is a fallacy. Our senses cannot be trusted and being â€Å"base† or low faculties–they should be discarded in favor of the faculty of the mind, which would lead to the â€Å"world of ideas. † The world of ideas is the truth and everything else is irrelevant. Notice the schism between the idea and the senses according to Plato. Aristotle, like most students, countered his teacher Plato in his work, Poetics. He believes that the sensory world is the means by which one can achieve the truth. The world of ideas is not some far off place in the mind, but intertwined with the senses. Thomas Hobbes presents something quite revolutionary. He departs from the ideas of Aristotle that truth or knowledge is achieved through the senses. Hobbes has a more scientific approach—the faculties of the sense are merely absorbers of input from an external â€Å"object (10, I. 1). To sense is basically to manufacture a â€Å"fancy (10, I. 1)† or knowledge from the stimulus presented by the object. Thus, the act of sensing is not true at all. Hobbes also deviates from Plato’s idea that the senses are completely detached from the truth or knowledge. Hobbes believes that while the act of sensing or perception creates a manufactured thought, the production of thought is still impossible without the senses. That said, this creates a problem: it seems that the world as perceived by humans is inherently relative and false. The universal truth of Plato and Socrates do not exist in Hobbes world view; even the production of knowledge through the sense yields results subject to the whims or desires of an individual. Hobbes’ theories in The Leviathan basically present structures that serve to create some semblance of order and a notion of truth from the artificial and shifting world that humans perceive. The Commonwealth and the concept of the social contract serve as anchors keeping humanity afloat in the chaotic sea of the sensory world and the passionate self being in constant flux. Hobbes creates the image of a whale—a leviathan—swimming in a chaotic sea as a metaphor for the Commonwealth amidst the turmoil of human desire and perception (7, I). How does the theory of recollection relate to two other concepts in Plato’s dialogues? The theory of recollection in Menos is a very important concept as a basis for Plato’s (and Socrates’) other concepts. This is primarily due to the nature of recollection according to Plato—recollection is equated to gaining knowledge. In fact, to Plato and his teacher, there is no such thing as gaining knowledge. An individual already knows everything he needs to know, coming from a divine source that has given that knowledge to an individual even before birth: â€Å"Socrates: But if he did not acquire the knowledge in this life, then he must have had and learned it at some other time? Menos: Clearly he must. Socrates: Which must have been the time when he was not a man? (22)† The concept of recollection then becomes the basis for one of the most important ideas that Plato presents—that knowledge comes from an outside source that is divine in nature (14). Since all knowledge has been with us prior to our birth, then it stands to reason that it comes from the divine, because it has existed before us. Knowledge being divine also implicates the existence of an immortal soul, which serves as the container of knowledge before it takes a mortal form. Recollection also relates to the concept of self-examination as the purpose of man. Self-examination is the only means of an individual to achieve the divine gift of knowledge and virtue. Again, this is based on Plato’s assumption that one does not learn, but rather remembers. Self-examination is therefore the highest form of gaining knowledge, since it is an attempt to reach the divine gift within. The main tool to be used in this case is rationality or reason. One must always question one’s self to achieve the divine. This concept is a very important one because it places a primacy on reason. While the presence of the divine is still very dominant in Plato’s ideas, the use of reasoning to reach the ultimate good within would make reason an important aspect of later ideas in Western philosophy. Thinkers like Immanuel Kant and even Thomas Hobbes would take the primacy of reason and further place it at the center of Western thought. So much so that at some point, the concept of the divine will be dealt away with and only reason remains. Whose philosphy is better justified: Plato’s or Hobbes’? With both philosphers being part of the Western tradition, is comes as no surprise that the primacy of reason is apparent with both Plato and Hobbes. While Plato’s ideas have influenced almost all his contemporaries in the Western world, Hobbes presents more justified arguments regarding political and social theory than Plato. Plato’s arguments have two major weaknesses. First, Plato makes a big mistake by creating a so-called â€Å"world of ideas,† and immediately labelling it as the ultimate good. While the call for self-examination to achieve a sense of enlightenment prides reason and the intellect, the implied mysticism of an almost unreachable other world of truth detached from reality lacks proofs. How can one prove that ther is indeed a world of ideas, if man cannot perceive it? Worse, how does one know that it is truly good? Plato presents no basis for an axis of morality, but resorts to the simple dichotomy of intellect good, body (sensory faculties) bad. Hobbes starts his premise on more solid argumentative grounds because he takes the divine aside and argues on objective grounds. He would not do away with the divine completely, but reserves concepts related to God for the discussion on the Commonwealth itself. The entire introduction—where important concepts are introduced—remains free of mysticism and theology. Only rationality is employed here. The foundations of Hobbes’ premises begin with an immediate examination of presupposed notions the senses, then the imagination, then speech, etc. Everytime Hobbes introduces a new concept, that new concept is well grounded based on arguments prior. The dialectic mode of arumentation by Plato through Socrates and various individuals often easily fall into assumptions and generalizations. For example, in Plato’s Menos, Socrates uses a dialogue with a boy regarding geometry to prove one of the foundations of his arguments—the illlusion of learning masks recollection (15-20). As stated previously in the second question, recollection would lead to more complex arguments regarding man’s purpose and the nature of knowledge and truth. But is the use of the boy â€Å"recollecting† knowledge well-proven? Socrates offers no other examples of an individual knowing something immediately just through queries to help that individual recollect knowledge that is already there. Also, there is no examination of the role that questions play in the remembering of knowledge. How sure is Socrates that his questions indirectly â€Å"teach† an individual knowledge, rather than just guiding an individual to remember knowledge? Hobbes, in his exploration of memory in â€Å"Of Imagination,† posits that memory â€Å"is decayed sense (11, I. 2). He argues this position well because he not only leaves the mystical divine aside, but also because his arguments for the imagination is based on his objective examination of the senses (from which imagination is derived). The logical inferences are more straightforward in Hobbes The Leviathan. Explain Hobbes’ thinking on the Commonwealth The Commonwealth is a stabilizing structure based on natural laws, and more importantly, on contracts. Based on the chapter â€Å"Of Man† in The Leviathan, there is a fluidity that exists within an individual. An individual is inherently chaotic. The generation of knowledge and the ability of human beings to perceive the world cause this inherent chaos. Individuals are driven by varied desires, and their perception of the world is influenced by the said desires. Therefore, conflicts would erupt between individuals with conflicting desires. Thomas Hobbes accepts the inevitable nature of desires. The Commonwealth is a means to establish order among individuals despite them having many and often conflicting desires. While Hobbes draws influence from the Classical thinkers like Plato and Aristotle, particularly with his concepts on natural law (111, II. 7) which are very similar (but still divergent) to Plato’s view on virtues, Hobbes introduction of the contract is his important contribution to Western social thought. Hobbes establishes a view on morality based on desires, which, as mentioned earlier, is fluid and chaotic. Desires are subject to the whims of every individual. Anything an individual desires is good; anythi ng he does not desire is bad: â€Å"For every man is desirous of what is good for him, and shuns what is evil (7, I. 1)†¦Ã¢â‚¬  This duality is the cause of conflicts, even war. But because of several desires common to all individuals and instituted by the divine, which Hobbes names as Natural Laws (86, I. 14), some desires are quelled so that common desires like Peace, Liberty and Justice can be achieved. Furthermore, other desires that conflict among individuals can be curbed by one individual giving up part of his rights for another individual. If both parties agree to this, again stability is achieved. When many individuals agree to create such contracts so that these same individuals can enjoy their common desires by giving up some of their other desires, the Commonwealth is achieved.

Leopard Facts

Leopard Facts Leopards (Panthera pardus) are one of five species of the big cat genus Panthera, a group that also includes tigers, lions, and jaguars. These beautiful carnivores are the subject of movies, legends, and folk tales, and are common in captivity. There are nine official subspecies of leopards, as well as several proposed sub-species. Leopards are considered to be vulnerable, endangered, or critically endangered animals in different areas of their range, which includes portions of African and Asia. Fast Facts: Leopards Scientific Name: Panthera pardusCommon Name(s): Leopard, pard,  pardus, pantherBasic Animal Group:  MammalSize: 22–22 inches tall, 35–75  inches longWeight: 82–200 poundsLifespan: 21–23 yearsDiet:  CarnivoreHabitat:  Africa and AsiaConservation  Status:  Endangered or Near Threatened depending on location Description The base color of the leopards coat is cream-yellow on the belly and it darkens slightly to an orange-brown on the back. A dappling of solid black spots is present on the leopards limbs and head. These spots form circular rosette patterns that are golden or umber in color at the center. The rosettes are most prominent on the jaguars back and flanks. Spots on the leopards neck, belly, and limbs are smaller and do not form rosettes. The leopards tail has irregular patches that, at the tip of the tail, become dark-ringed bands. Leopards exhibit a range of color and pattern variations. Like many species of cats, leopards sometimes exhibit melanism, a genetic mutation that causes the skin and fur of the animal to contain large amounts of the dark pigment called melanin. Melanistic leopards are also known as black leopards. These leopards were once thought to be a separate species from non-melanistic leopards. Upon close inspection, it becomes apparent that the background coat color is dark but the rosettes and spots are still present, just obscured by the darker undercoat. Leopards living in desert areas tend to be paler yellow in color than those that live in grasslands. Leopards inhabiting grasslands are a deeper golden color. Leopards have shorter legs than many other species of big cats. Their body is long and they have a relatively large skull. Leopards are similar to jaguars in appearance but their rosettes are smaller and lack a black spot in the center of the rosette. Full grown leopards can weigh between 82 and 200 pounds. The lifespan of a leopard is between 12 and 17 years. Rudi Hulshof/Getty Images Habitat and Distribution The geographical range of leopards is among the most widespread of all the big cat species. They inhabit the grasslands and deserts of Sub-Saharan Africa including West, Central, South and East Africa as well as South East Asia. Their range does not overlap with jaguars, which are native to Central and South America. Diet and Behavior Leopards are carnivores, but their diet is among the widest of all the cat species. Leopards feed primarily on large prey species such as ungulates. They also feed on monkeys, insects, birds, small mammals, and reptiles. The diet of leopards varies based on their location. In Asia, their prey includes antelopes, chitals, muntjacs, and ibex. Leopards hunt mainly during the night and are skilled at climbing and often carry their prey into trees where they feed or hide their catch for later use. By feeding in trees, leopards avoid being disturbed by scavengers such as jackals and hyenas. When a leopard captures large prey, it can sustain them for as long as two weeks. Anup Shah/Getty Images Reproduction and Offspring Leopards have multiple mates and reproduce year-round; females attract potential mates by excreting pheromones. Females give birth to two to four cubs after a gestation period of about 96 days and usually produce a litter every 15 to 24 months. Leopard cubs are tiny (about two pounds at birth) and spend their first week of life with their eyes closed. Cub learn to walk at about 2 weeks old, leave the den at about 7 weeks, and are weaned by three months. They are independent by the age of 20 months, though siblings may stay together for several years and young leopards often stay in the area where they were born. Dietmar Willuhn/Getty Images Conservation Status Leopards are more numerous than any of the other great cats, but, according to the Animal Diversity Web, Leopards are declining in parts of their geographic range due to habitat loss and fragmentation and hunting for trade and pest control. As a result, leopards are listed as near threatened on the IUCN Red List of Threatened Species. Efforts are underway to protect most of their range in West Africa, but numbers are still shrinking; five of the nine subspecies of leopard are now considered to be endangered or critically endangered: Panthera pardus nimr  - Arabian leopard (CR Critically Endangered)Panthera pardus saxicolor  - Persian leopard (EN Endangered)Panthera pardus melas  - Javan leopard (CR Critically Endangered)Panthera pardus kotiya  - Sri Lankan leopard (EN Endangered)Panthera pardus japonensis  - North Chinese leopard (EN Endangered)Panthera pardus orientalis  - Amur leopard (CR Critically Endangered) Sources Burnie D, Wilson DE. 2001. Animal. London: Dorling Kindersley. p. 624.Guggisberg C. 1975. Wild Cats of the World. New York: Taplinger Publishing Company.Hunt, Ashley. â€Å"Panthera Pardus (Leopard).†Ã‚  Animal Diversity Web, animaldiversity.org/accounts/Panthera_pardus/.

Free Essays on Character Analysis Of Conrads Heart Of Darkness

Character Analysis of Heart of Darkness Heart of Darkness by Joseph Conrad is a very complex story about several journeys. Marlow, the narrator, tells of his physical journey into the Congo; but he also makes his own mental journey into the darkness within himself. This story is also about the struggle between white and black, which represents the struggle between good and evil. Towards the end of the story, the reader learns that white does not necessarily represent all good things, and black does not necessarily represent all evil things. In many ways, Marlow represents a traditional hero. He is honest, tough, a capable man, and an independent thinker. Yet there is also something inside of him that is not so heroic. The world has overpowered him in some way, and he is cynical, skeptical, and weary. Even as his journey into the Congo begins, he is searching for the true meaning of life and trying to figure out his place in the world. This conflict between his courageous side and his vulnerable side makes him a great mediator for this story. He has a way of identifying with all the people in the story in some way. He is an intellectual, yet he is also a working man. He is very eloquent and philosophical, yet he also has the skills to easily repair and pilot his boat. At times, work seems to be merely a concrete alternative to the pretentiousness and excuse making of those around him. He is also a balance between the figures of Kurtz and the manager. He is reasonable enough to let the reader identify with him, yet he is open minded enough to identify with both Kurtz and the manager in some way. When Marlow arrived at the Inner Station, he was shocked and disgusted by the sight of wasted human life and ruined supplies. The manager’s senseless cruelty and foolishness overwhelmed him with anger and disgust. He was anxious to see Kurtz, who was a fabulously successful ivory agent that was hated by the company manager.... Free Essays on Character Analysis Of Conrad's Heart Of Darkness Free Essays on Character Analysis Of Conrad's Heart Of Darkness Character Analysis of Heart of Darkness Heart of Darkness by Joseph Conrad is a very complex story about several journeys. Marlow, the narrator, tells of his physical journey into the Congo; but he also makes his own mental journey into the darkness within himself. This story is also about the struggle between white and black, which represents the struggle between good and evil. Towards the end of the story, the reader learns that white does not necessarily represent all good things, and black does not necessarily represent all evil things. In many ways, Marlow represents a traditional hero. He is honest, tough, a capable man, and an independent thinker. Yet there is also something inside of him that is not so heroic. The world has overpowered him in some way, and he is cynical, skeptical, and weary. Even as his journey into the Congo begins, he is searching for the true meaning of life and trying to figure out his place in the world. This conflict between his courageous side and his vulnerable side makes him a great mediator for this story. He has a way of identifying with all the people in the story in some way. He is an intellectual, yet he is also a working man. He is very eloquent and philosophical, yet he also has the skills to easily repair and pilot his boat. At times, work seems to be merely a concrete alternative to the pretentiousness and excuse making of those around him. He is also a balance between the figures of Kurtz and the manager. He is reasonable enough to let the reader identify with him, yet he is open minded enough to identify with both Kurtz and the manager in some way. When Marlow arrived at the Inner Station, he was shocked and disgusted by the sight of wasted human life and ruined supplies. The manager’s senseless cruelty and foolishness overwhelmed him with anger and disgust. He was anxious to see Kurtz, who was a fabulously successful ivory agent that was hated by the company manager....

Martian ChroniclesThe Book The Movie essays

Martian ChroniclesThe Book The Movie essays The Martian Chronicles, written in 1950, was produced in 1979 as a made-for- television mini-series. As with most adapted screenplays, the movie differs from the novel. These differences are not that drastic and do not circumvent the overlying message of the piece. The first noted difference is the opening scene of the movie. It begins with the landing of the Viking probe on Mars. This change is possibly an attempt to explain away the results of the Viking probe. The audience of the 1970s knew that the Viking probe had given definite proof that life on Mars did not exist. This gives the audience the ability to relate to the movie more than the The Rocket Summer scene of the novel. In the book, Bradbury writes of the launching of rockets actually affecting the climate around the launch area. By the 1970s, it was evident that such an event was in no way feasible. These changes enable the modern day audience to more readily associate with the movie. Another difference is the use of a mission control in the movie. The book deals mainly with the expeditions on Mars themselves. The Taxpayer scene is the only place that Bradbury tries to give the reader an idea of what the human response to the expeditions was. The mission control scenes offer the audience a way to connect with the movie. Mission control may have been used to make up for the inadequate narrative used in the movie. Bradburys vivid narration is what pulls the readers into the book and the movie could not make full use of this very effective tool. So, often the changes made were a result of the producers not being able to effectively relate the novel to film. The changing times also influenced the changes in the movie. The use of a black Spender may have been a direct result of the social changes that had occurred between the 50s and the 70s. In the 50s, this may have met with strong resistan ...

The perception of social justice Term Paper Example | Topics and Well Written Essays - 5000 words

The perception of social justice - Term Paper Example From this research it is clear that the approach of social justice broadly focuses upon delivering equality to every member of the society. It not only engages particularly the criminal offenders but also encompasses all societal members. The major purpose of social justice is to provide equal financial, social and political opportunities as well as rights to all members within a community. In relation to the perception of social justice, it has been viewed that the social workers play an imperative part in protecting every societal member from any monetary abuse or any other social injustices. Conversely, the notion of criminal justice is fundamentally described as a valuable method which is exercised to mitigate especially the criminal offences. The system of criminal justice deals with the formation of effective governmental bodies which are comprised of court systems, correctional programs and law enforcement. These important agencies work collaboratively for the intention of del ivering efficient governmental social control. This social control is duly achieved through lessening the level of crimes, enforcing relevant criminal laws and delivering proper administration of justice. The system of criminal justice generally emphasizes upon controlling as well as reducing crimes by establishing significant criminal policy measures. In this similar context, the two ultimate objectives of the system of criminal justice are lessening the level of criminal offences and preserving proper governance of justice. By focusing upon the objectives of the system of criminal justice structure, it can be stated that the system plays a decisive part within the society by reducing crimes and supporting appropriate administration of justice (Cook, 2006). The significant concern of illegal immigration has raised extensive political, communal as well as financial issues and major disagreements in various nations throughout the globe. According to various researches, it has been po inted out that the contemporary wave of worldwide globalization is one of the major reasons for increased level of illegal immigration. In this regard, the major reason for augmented illegal immigration especially in the United States is that the nation delivers inadequate channels for legal migration of low-skilled workers. Due to this deficiency in the legal channels, a large proportion of low-skilled immigrants are unlawfully embedded in the economy of the US. Apart from the significant cause of globalization, the other chief reason for growing case of illegal immigration in the US is ineffective sanctions for unlawful hiring of the immigrants (Gans, 2007). In this discussion, the relationship of social justice along with the operations of the system of criminal justice and the prevalent criminal as well as social justice theories with regard to the US Constitution will be taken into concern. Moreover, the history of immigration, relationship of social justice and illegal immigra tion and the possible solutions to illegal immigration will also be portrayed in the discussion. 1. Relationship of Social Justice and the Operations of the Criminal Justice System The perception of social justice does not only involve criminal offenders abut also includes every individual member of a society. It has been apparently observed that the main objective of both the systems i.e. social as well as criminal justice is to protect the societal members and to deliver equal opportunities as well as rights to them. This is possible due to the enforcement of applicable laws, reduction in the level of crimes and support of efficient management of justice. The criminal and the social justice are interrelated to each other as criminal

Liberal Democracy Coursework Example | Topics and Well Written Essays - 750 words

Liberal Democracy - Coursework Example Statutory laws and controlled institutions are relied upon to guarantee the liberal and constitutional rights of the citizens (Kukathas 2004, p. 45). According to Held (2006, p.73), liberal democracy is well supported by the political theory of pluralism, which allows individuals and groups reach for their interests in the political process, hence, decisions are arrived at through compromise to accommodate the interests of all stakeholders and interest groups. One of the main elements of a liberal democracy is the constitution. The constitution in liberal democracies starts with the assumption of sovereignty, vesting the ultimate power in the people. The democracy presupposes that people can control their destiny and that they make moral judgments and practical decisions in their daily lives (Wallace 2007 pg. 7). It requires a decision-making system based on majority rule, with the protection of minority rights; seeks to protect in  judgments while controlling the majority (majoritarianism) by trying to face out the practice of majority rule (Dunn 1994, pg 11). The constitutions of liberal democracies mostly uphold the four main concepts of democratic creed namely: individualism, liberty, equality and fraternity. Individualism states that the prime objective of democratic government is to protect citizens so that each individual in the state can achieve the highest level of personal development (Marlman 2009, pg13). Liberty is in essence allowing individuals the highest degree of freedom that is consistent with order and natural justice. Equality states and maintains that all people are equal in creation have equal opportunities and rights (Mueller 2007, p.41).  

Drinking and Driving Essay Example | Topics and Well Written Essays - 500 words

Drinking and Driving - Essay Example As a result, we have lost many lives of people through accidents that are caused by drunk drivers (Stearn 49). It is this increased accidents caused by drivers who drink and drive that have left us with many question in regard to what we should do to stop it hence leading to this study. In order to ensure credibility of this study, researchers will use accurate and real time data that will be collected from different departments of traffic across the world (Stearn 77). Decent methods of data collection will also be used so as to enhance credibility and accuracy of the data collected. If we manage to stop people from drinking and driving, we will reduce road accidents by about 50%, and improve transport systems all over the world. Therefore, it is responsibility of everybody to come up and help address this issue (Grosshandler & Grosshandler-Smith 42). Currently, there are many orphans and children with single parents who lost their parents through road accidents that were caused by drinking and driving. Hence, these orphans have become burden to society and government (Grosshandler & Grosshandler-Smith 60). Many families have also lost their breadwinners via drinking and driving hence they live in poverty. Since drinking and driving has proved to be a global problem, all governments are supposed to come together and address it thoroughly. They should use all means possible to ensure that this problem has come to an end (Mendralla & Grosshandler 54). Strict laws and penalties will reduce significantly the problem of drinking and driving. This is because in most countries, traffic laws are not strict thus people do not fear fines which in turn encourage drinking and driving (Mendralla & Grosshandler 63). Drinking and driving is one of the major factors which cause many problems in the by societies and governments all over the world

Research Essay Example | Topics and Well Written Essays - 1000 words - 9

Research - Essay Example Decision-making is paramount during the times of drastic changes in the organization as it determines the success or the failure of the organization. Decision-making ensures that the steps taken in the change process have been researched on and are confirmed to work under specific circumstances. According to the article, â€Å"A Novel Trauma Leadership Model Reflective of Changing Times† by Cecile D’Huyvetter and Thomas H. Cogbill, change should be done according to the various generations that exist in the organization. Although this may be applied in large organizations that have employees with diverse age groups, it is applicable in most large health institutions. The findings in this article provide clear directives on how different generations should be treated because they prefer different leadership styles. I would apply these findings according to the generations. Application of these findings could ensure that the organization is in a better situation to make comprehensive and cost effective leadership models that ensure provider satisfaction at work. Most organizations have two different generations; the generation X and generation Y (DHuyvetter & Cogbill, 2014). These generations are usually very comfortable at using technology and have a habit of c onstant communications; therefore, I would use technology to communicate easily and affordably with them. Since this generation prefers work and life balance, they prefer a group approach to completing tasks. This is because they interact well with others. Therefore, ensuring that the organization fosters teamwork when dealing with these age groups would indicate effective decision making and change would be accomplished with reduced effort in the organization. Since these groups also prefer the absence of hierarchy, I would also make a good decision of such a favorable workplace to be

Management is an art Essay Example | Topics and Well Written Essays - 3000 words

Management is an art - Essay Example Any company was considered as a machine, the managers were the operators and the workers, merely pawns. Today management has a whole new concept (McCrimmon, n.p. 2007). Suppose a manufacturing firm hires me as a manager. The workers over there used to make 6 units in an hour. After they hired me, I trained them, taught them some new techniques and now they make 8 units per hour. This efficiency in the workers reflects the efficiency of the manager. If the manager is incompetent then the efficiency of the workers does not change, rather in some cases it goes down. Managers take responsibility of what they do. They are creative and analyzing. Managers discover what is unique about a person and then use his unique quality to achieve their goals. The job of a manager is to achieve performance using a person's talent (Buckingham, n.p. 2005). In order to understand how managers work, let us first understand how many levels of managers are there in an organization. Let us take the example of a manufacturing company. In this company there are three levels of management as shown in Fig 1, Appendix A. The top most level is where the President, the Vice President or the CEO is present. These managers have the greatest responsibility because they are sitting on top of the organization. These people set the goals and objectives of the company. As their work is so important therefore they have to have extensive knowledge of management roles and skills. Their decisions are long term; therefore they are responsible for the company's strategic policies. Next is the second level of management. The managers here set realistic goals for the first line managers. They drive these goals from the long term plans their top most management has made. Managers of this level have specialized understanding of certain managerial tasks. Their tactical decisions actually come from the strategic decisions of top level management. The last, but not the least is the first level managers. Their decisions are usually short term, but these decisions effect the long term decisions made by the top management. They have direct contact with the workers on the job, hence they are responsible for assigning them work. An office manager, supervisor and Forman, all lie in this category. They do not have much experience in managerial skills, but they do have a lot of technical knowledge. In our case, they have production knowledge; can troubleshoot, but there might come a point where they cannot do anything, and will then go to the middle management for help. 3. LEADERSHIP AND COMMUNICATION Leadership means to influence and motivate others. In an organization it affects the cost, revenue, earnings, share prices, motivation and engagements. Management is a subset of leadership. Effective leadership ensures effectiveness in organization. In an organization a leader sets direction, puts in effort to influence people so that they may follow this direction. This direction if set by the higher management and it goes towards goal attainment. There are four major functions of management. Planning, organizing, leading and